Co-op cash to help subway makeover

Artistic youngsters are regenerating Treforest thanks to funding from the Co-operative Group.

Glamorgan Blended Learning, which gives young people in South Wales the opportunity to use their academic knowledge to good use in their communities, has received a £500 grant to a create mural in St Dyfrig’s pedestrian subway.

Director Jonathan Bishop said: “We aim to contribute to developing the community economically, socially and culturally.
By involving young people, we give them the chance to consider what needs to change for the better in their own community – and the chance to make these changes.
This is an exciting project and will bring art into the public eye as well as brighten up a shabby subway. We would like to thank the Co-operative for its support.

The donation has come from the Co-operative Group’s Community Fund, which allows members to donate all or part of their twice-yearly pay-outs to worthy causes.

The Emotivate Project sought to change and did a shabby subway in Treforest into a spectacular display of public art.

Chairman of the Co-operative’s South Wales Area Committee Gareth Lewis said: “The Community Fund can make a real and lasting contribution to local communities and we are delighted to have made this award to Glamorgan Blended Learning. Many community groups share our co-operative values and could benefit from an award, and we would certainly welcome their applications.”

Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters

Citation

Cite as: Bishop, J. (2008). Increasing capital revenue in social networking communities: Building social and economic relationships through avatars and characters. In C. Romm-Livermore, & K. Setzekorn (Eds.), Social networking communities and eDating services: Concepts and implications. New York: IGI Global.

Abstract

The rise of online communities in Internet environments has set in motion an unprecedented shift in power from vendors of goods and services to the customers who buy them, with those vendors who understand this transfer of power and choose to capitalize on it by organizing online communities and being richly rewarded with both peerless customer loyalty and impressive economic returns. A type of online community, the virtual world, could radically alter the way people work, learn, grow consume, and entertain. Understanding the exchange of social and economic capital in online communities could involve looking at what causes actors to spend their resources on improving someone else’s reputation. Actors’ reputations may affect others’ willingness to trade with them or give them gifts. Investigating online communities reveals a large number of different characters and associated avatars. When an actor looks at another’s avatar they will evaluate them and make decisions that are crucial to creating interaction between customers and vendors in virtual worlds based on the exchange of goods and services. This chapter utilizes the ecological cognition framework to understand transactions, characters and avatars in virtual worlds and investigates the exchange of capital in a bulletin board and virtual. The chapter finds strong evidence for the existence of characters and stereotypes based on the ecological cognition framework and empirical evidence that actors using avatars with antisocial connotations are more likely to have a lower return on investment and be rated less positively than those with more sophisticated appearing avatars.

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Building Social and Economic Relationships through Avatars and Characters

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